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You're rolling now. So don't stop. Don't turn off. Don't take your foot of the gas. Enjoy the ride and follow the e-rules. They lead straight to success on the information highway.
Rule One: Manage Your Image.
Projecting and protecting your brand identity is no less important online than in any other media.
Retail stores don't stay in business unless their customers can find what they want, easily. The same applies to web sites. Remember K.I.S.S.?
Do you like to wait in line? Do you go back to stores where sales clerks don't respond? Make sure your consumers find the information they're looking for -- fast!
Spiders may constantly comb the web, but if anyone finds cobwebs on your site, they won't come back.
If your site doesn't offer real value, there's no real reason for anyone to visit. That's a virtual fact.
When someone takes the time to link through your site, don't let them come up empty. Reward them with content, content, content.
Mass media is passive, the new media is interactive. Which direction do you think the world is going?
Ten is enough for God, and David Letterman , so learn from them. Keep your lists short, too.
"Build it and they will come," was a nice theme for the movie "Field of Dreams." But if you want customers, not virtual ghosts, on your site, get smart about promotion -- in the real world.
No one who does "business as usual" today is going to be in business tomorrow. So move -- often and as intelligently as possible. Keep up with fast-changing online business trends right here -- in e-land.
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