From newworld@el-dorado.ca.usSun Dec 3 22:34:20 1995 Date: Sat, 2 Dec 1995 14:44:00 +0000 From: Eric Gibson Reply to: SAED-SHARE-L@cornell.edu To: saed-share-L@cornell.edu Subject: Marketing book for farmers New World Publishing Eric & Andrea Gibson 3085 Sheridan St. Placerville, CA 95667 (916) 622-2248 NEWS RELEASE Release At Will As the most comprehensive book to date on the subject of high-value marketing of fruits, vegetables, flowers and herbs, Sell What You Sow! The Grower's Guide To Successful Produce Marketing, by Eric Gibson, offers farmers and market gardeners practical, how-to guidance in making a living from the land. According to U.C. Davis Small Farm Center specialist David Visher, "This is the best book to date about the alternative marketing options available to farmers." Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. The Foreword is by Howard "Bud" Kerr, director of the USDA Office For Small-Scale Agriculture. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising. To order the book, send $25 postpaid to New World Publishing, 3085 Sheridan St., Ste. 111, Placerville, CA 95667; For a free brochure or for credit card orders, call (916) 622-2248. (California residents add $1.63 state sales tax.) Bulk order discount schedules are available. #### Attn: Editors RELEASE AT WILL FREE MARKETING TIPSHEET A free publication is available from New World Publishing called The Hot 50 Farm Marketing Tips. The 6-page pamphlet contains 50 of the best marketing tips from the widely acclaimed book, Sell What You Sow! The Grower's Guide To Successful Produce Marketing. Subjects include direct marketing, selling through grocery stores, restaurants and wholesale channels, merchandising, customer service, promotion and advertising. The tipsheet may be used as a source of new marketing ideas as well as a checklist to see if you are doing all that you can to promote your farm products. To order your free copy of The Hot 50 Farm Marketing Tips, write to New World Publishing, 3085 Sheridan St., Ste. #111, Placerville, CA 95667. Please include $2 for shipping and handling. ATTENTION EDITORS: If you would like to obtain a sample copy of The Hot 50 Marketing Tips to use as marketing-tip fillers for your publication, please contact New World Publishing at the above address. Eric Gibson New World Publishing 3085 Sheridan St. Placerville, CA 95667 (916) 622-2248 email: newworld@el-dorado.ca.us Author/Publisher of Sell What You Sow! The Grower's Guide To Successful Produce Marketing