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Title:
New World Publishing
The Farmers' & Gardeners' Resource
Catalog
We are a small publishing company specializing in agricultural,
gardening and herb books and special reports. Browse and enjoy!
Publications from New World Publishing:
Sell What You Sow! The Grower's Guide To Successful
Produce Marketing
Wild Herbs In Your Backyard: A pocket guide
for identifying & using commonly found plants of exceptional medicinal
& nutritional value
Farmers Markets '96: The What's Hot/What's Not Guide
For Growers & Managers
As well as books from other publishers:
BUSINESS & MARKETING
- Sell What You Sow! The Grower's Guide To Successful Produce
Marketing, by Eric Gibson. The definitive book on marketing farm
products, topics include: deciding what to grow, selling through farmers
markets, roadside markets, pick-your-own, subscription (CSA) farming, mail
order, grocery stores and restaurants, wholesale channels and cooperatives,
developing specialty (value-added) food products, merchandising and customer
service, advertising and promotion, pricing, and more. "This is the
best book to date about the alternative marketing options available to farmers."-David
Visher, U.C. Davis Small Farm Center. 304 pp. $22.50. Click
here to see cover, complete description & table of contents of Sell
What You Sow!
- Backyard Market Gardening: The Entrepreneur's Guide To Selling
What You Grow, by Andy Lee. This book offers pricing, financing
and business tips, and discusses innovative tools and growing techniques,
market garden site design, eco-garden farming and more for the backyard
market gardener. Strong marketing information on customer relations, farmers
markets and CSA/subscription farming. 352 pp. $19.95.
- Barry Ballister's Fruit And Vegetable Stand, by Barry
Ballister. Contains a wealth of information which can be used for handling
and merchandising fruits and vegetables. It provides in-depth descriptions,
recipes, historical anecdotes, and complete nutritional information for
175 varieties of fresh produce. 455 pp. $19.95. (hardcover)
- Farms Of Tomorrow, by Trauger Groh and Steve McFadden.
In-depth book on the underlying principles of Community Supported Agriculture
(CSA), plus studies of five farms which contract directly with customers
for a guaranteed income. 140 pp. $12.
- From Kitchen To Market: Selling Your Gourmet Food Specialty,
by Stephen F. Hall. The sourcebook for value-added, processed, specialty
food products, including major markets and trends, getting started, pricing,
packaging and labeling, selling and distribution, and advertising and promotion.
190 pp. $24.95.
- How To Generate Word Of Mouth Advertising: 101
Easy & Inexpensive Ways To Promote Your Business, by Godfrey
Harris with Gregrey J. Harris. Lots of business owners extol the virtues
of having customers talk positively about their products or services, but
few understand how to make "word of mouth" work consistently for
them. This delightful book shows you how to make your customers your most
efficient form of advertising. Ideas and techniques to get your customers
generating positive word of mouth advertising; also, ways to prevent negative
word of mouth comments from doing damage to your business. 136 pp. $11.95.
- Secrets To A Successful Greenhouse Business, by Ted
Taylor. Learn how to cash in on one of the high-profit business opportunities
of the '90s by growing foliage plants, herbs, holiday flowers, trees or
vegetables. Includes information on how to sell to national chains and local
markets, how to grow herbs and specialty food crops organically, which plants
sell best, when and how to grow them and how to find local buyers, plans
for building a solar greenhouse, a nationwide plant buyers list, a wholesale
plant price guide, a directory of the best grower supplies, and much more.
152 pp. $19.95.
- The Small Commercial Garden: How To Make $10,000 A Year In
Your Backyard, by Dan Haakenson. A successful commercial gardener
shows you how to turn your backyard garden into a profitable business. Includes
information on marketing, garden design, planning, growing and harvesting,
recommended crops and the business of gardening. 208 pp. $17.95.
GROWING
- American Ginseng, Green Gold, by W. Scott Persons.
Practical information on ginseng, one of the most profitable specialty crops.
Provides detailed coverage on cultivation, harvesting, production and growing
methods, as well as the economics of growing ginseng, marketing opportunities,
history and use, medicinal properties and government regulations. The resources
chapter includes root buyers, equipment, seed and seedling suppliers. 216
pp. $17.95.
- The Backyard Berry Book: A Hands-On Guide To Growing Berries,
Brambles & Vine Fruit In The Home Garden, by Stella Otto. Packed
with reliable methods and details of berry growing, this book is the definitive
how-to guide of small fruit growing. Offers practical, hands-on advice on
growing and harvesting strawberries, rhubarb, raspberries, blackberries,
blueberries, currants, gooseberries, lingonberries, grapes and kiwifruit.
284 pp. $15.95.
- Backyard Cash Crops: The Source Book For Growing And Marketing
Specialty Plants, by Craig Wallin. A sourcebook for finding crops
to grow, with descriptions and marketing and production information on over
200 high-value specialty crops, from edible flowers and culinary herbs to
bonsai and bamboo. 236 pp. $16.95.
- The Backyard Orchardist: A Complete Guide To Growing Fruit
Trees In The Home Garden, by Stella Otto. Offers practical, economical
solutions to many questions asked by start-up orchardists. Sections include
getting started with fruit trees, selecting the right site, planting and
early care, growth habits of specific tree fruit, caring for your fruit
trees, pests and diseases, harvesting, as well as several appendices and
a resources section. 214 pp. $14.95.
- Christmas Trees: Growing And Selling Trees, Wreaths And Greens,
by Lewis Hill. This book includes information about selecting and preparing
a site, investing time and money, tree sources, cultivation and maintenance,
and managing production and harvest. There's also a grower's calendar and
a listing of suppliers and associations. Even includes a section on starting
a small potted herb nursery. 152 pp. $9.95.
- Companion Plants And How To Use Them, by Helen Philbrick
and Richard Gregg. This handbook explains why certain plants thrive in the
presence of some species and do poorly in the company of others. It provides
an alphabetized list for instant checking of plants that may help or hinder
the ones you are currently growing or planning to plant. 114 pp. $7.95.
- Fruit, Berry And Nut Inventory, edited by Kent Whealey,
is an inventory of 248 mail-order nursery catalogs listing all fruit, berry
and nut varieties available by mail in the U.S. Contains descriptions of
4,140 fruit, berry and nut varieties, with lists of every U.S. company that
offers each. 366 pp. $22.
- The Gardener's Bug Book: Earth-Safe Insect Control,
by Barbara Pleasant. Shows you how to distinguish between 70 different helpful
and harmful bugs that affect more than 70 fruits and vegetables. Use organic
methods for chemical-free harvests, including natural pest-fighting formulas,
floating row covers, beneficial insects and more. 160 pp. $9.95.
- The Gardener's Guide To Plant Diseases: Earth-Safe Remedies,
by Barbara Pleasant. Tips and techniques for identification, prevention
and control of over 50 common plant diseases affecting vegetables, flowers
and fruit, with proven organic methods for controlling each ailment. Easy
to use, with cross-referenced plant and disease lists and detailed illustrations.
192 pp. $12.95.
- Garden Seed Inventory, compiled by Kent Whealey,
is a comprehensive inventory of 223 mail-order seed catalogs listing all
nonhybrid vegetable seeds still available in the U.S. and Canada. Contains
descriptions of 5,797 vegetables, citing characteristics, days to maturity,
hardiness, disease resistance, and lists of the companies offering each
variety. Useful for locating vegetable varieties especially suited for specific
climates, or resistant to local diseases and pests. 632 pp. $24.
- Greenhouse Gardener's Companion, by Shane Smith.
A very comprehensive sourcebook on greenhouse gardening for food and flowers,
this book is packed with information on building a greenhouse, dealing with
pest and disease problems, selecting plants, plant propagation, pollination,
scheduling, watering and troubleshooting, and setting up a year-round harvest
schedule. Includes an alphabetical reference for over 300 flowers, fruits,
vegetables and herbs. 532 pp. $19.95.
- Grow Your Own Chinese Vegetables, by Geri Harrington.
Chinese vegetables are luscious, easy to grow, healthful and fit into both
American and authentic Chinese dishes, and they're getting more popular
everyday. This book tells you how to grow them, provides recipes and hints
on cooking, and lists sources of seeds and roots. 268 pp. $12.95.
- Growing Great Garlic: The Definitive Guide For Organic Gardeners
And Small Farmers, by Ron L. Engeland. The definitive book on garlic
growing, this book covers when and how to plant, fertilize, prune flower
stalks, harvest, store and grade. Also has information on how to market
and process garlic, pest and disease control, sites and soils, selection
of planting stock and varieties, and more. 212 pp. $12.95.
- Growing Shiitake Commercially: A Practical Manual For Production
Of Japanese Forest Mushrooms, by Bob Harris. This manual gives
detailed instructions on growing these gourmet mushrooms which are enjoying
increasing demand by U.S. consumers. Contents include: suitable tree species,
log preparation, Shiitake spawn and strains, inoculation methods, the spawn
run, fruiting procedures, harvesting, pests and contaminants, and Shiitake
strain information and production numbers. 72 pp. $13.50.
- Let It Rot! The Gardener's Guide To Composting, by
Stu Campbell. Learn how to create useful, ecologically sound compost. Provides
detailed information on selecting the right materials and making compost
out of things which might otherwise be thrown awayp;garbage, weeds,
ashes, etc.p;to provide a valuable source of soil nourishment. 160 pp.
$8.95.
- The Mulch Book: A Complete Guide For Gardeners, by
Stu Campbell. Methods and materials for the technique of mulching, which
saves water, improves the soil, prevents weeds, and moderates temperature
extremes. Tips for vegetables, fruits, and ornamentals. 120 pp. $9.95.
- The New Organic Grower: A Master's Manual Of Tools And Techniques
For The Home And Market Gardener, by Eliot Coleman. This book is
loaded with practical advice, including topics such as rotations, use of
soil blocks for transplanting, specialized garden tools, row covers and
season extenders. 304 pp. $24.95.
- The New Organic Grower's Four Season Harvest, by
Eliot Coleman. This book shows you how to extend your harvest with successive
plantings, hardy vegetables, and crop protection using low-tech, low-energy-intensive
heat and lighting systems such as cold frames, mobile "tunnels,"
and root cellars. Includes tips on soil management, planting and cultivation,
as well as tips for growing 50 vegetable crops. 212 pp. $17.95.
- The Pepper Garden, by Dave DeWitt. Everything you
ever wanted to know about this hot crop! Recommendations for which varieties
to grow, guidelines for choosing good seed, harvesting tips, growing healthy
plants, a list of seed sources, and much more. 240 pp. $14.95.
- Please Don't Eat My Garden!, by Nancy McCord. If
your crops or garden are plagued by starlings and crows, chipmunks, deer,
ground squirrels, mice, possums, gophers, porcupines, rabbits, skunks or
woodchucks, etc., this book is for you. Hundreds of modern scientific techniques,
as well as traditional, tried and true strategies, to protect your garden
or crops from unwanted wildlife. Accurate advice on which methods work best
according to the seasons of the year, type of pest, area you live in and
kind of control you hope to achieve. 160 pp. $10.95.
- The Practical Book Of Greenhouse Gardening, by Ronald
Menage. This book shows you how to grow plants cheaply all the year round
without worrying about high heating costs. Comprehensive information on
choosing, siting, interior fittings and heating, plant care and propagation,
how to deal with pests and diseases, and details of where to buy greenhouse
plants and hardware. 168 pp. $17.95.
- Saving Seeds, by Marc Rogers. This book shows you
how to raise and save seeds for your vegetables and flowers. Detailed information
about harvest, storage and germination of seeds with plain and easy-to-follow
directions.192 pp. $9.95.
- Seed To Seed, by Suzanne Ashworth. Methods for successful
small-scale seed production of 160 vegetable crops with details on botany,
pollination techniques, harvesting, drying, cleaning and seed storage. 240
pp. $20.
- The Soul Of Soil: A Guide To Ecological Soil Management,
by Grace Gershuny & Joseph Smillie. This handbook is a useful guide
to managing soils for long-term productivity, offering practical concepts
to help make sound management decisions. In an era of escalating costs,
this book can help you reduce reliance on purchased inputs by building healthy
soil. Some of the soil-building techniques included are organic matter management,
on-farm composting, cultivation and weed control, using mineral fertilizers,
drainage, irrigation and tillage, building and maintaining humus, green
manures and rotations, nutrient balances and soil testing, and erosion prevention.
192 pp. $16.95.
- Successful Small-Scale Farming: An Organic Approach, by
Karl Schwenke. How-to guide for organic agriculture with a broad range of
proven techniques and practical advice on improving soils, buying and using
machinery and other farm skills, along with guidelines for raising and marketing
specialty crops. 131 pp. $10.95.
- The Vegetable Garden, by MM. Vilmorin-Andrieux. A
classic of horticultural literature first published in 1885, this book describes
cultivation techniques that pre-date the days of chemical growing and describes
an astounding array of rare old plants. Written from over a hundred years
of experience by the members of the Vilmorin family (proprietors of one
of the oldest seed houses in the world), The Vegetable Garden describes
hundreds of vegetables and flavoring herbs with meticulous attention to
their botanical classification, cultural requirements and culinary uses.
Illustrated with beautiful 19th century drawings. 620 pp. $19.95.
- Weeds And What They Tell, by Ehrenfried E. Pfeiffer.
This book tells you why weeds grow where they do, what they reveal about
their surroundings, and how to combat them. One of the most common types
of soil imbalance, for instancep;soil acidityp;is readily detectable
from simple weed observation. "Weeds want to tell a story; they are
nature's means of teaching man, and they indicate our errors and Nature's
corrections." 96 pp. $5.25.
KEEPING THE HARVEST
- Keeping The Harvest: Preserving Your Fruits, Vegetables &
Herbs, by Nancy Chioffi & Gretchen Mead. Help keep your fruits
and vegetables fresh all year using preserving techniques such as freezing,
canning, pressure canning, drying, pickling, and making jams and jellies.
This easy-to-use reference for gardeners and cooks has been completely updated
with the latest techniques, equipment, and USDA guidelines for home preserving.
208 pp. $12.95.
- Making & Using Dried Foods, by Phyllis Hobson.
Drying foods is an economical and tasty alternative to canning and freezing.
Hobson explains the different methods of dryingp;sun, oven, homemade
dryer or dehydratorp;and discusses the pros and cons of pretreating.
Includes step-by-step instructions to help you dry and store more than 100
types of fruits, vegetables, grains and herbs. Includes dozens of recipes
for granola, pesto, muffins, teas, fruit roll-ups, soups as well as advice
on making dried soup mixes, food for hiking and camping, and drying flowers
for potpourri. Plans for a homemade dehydrator are included. 192 pp. $12.95.
- Root Cellaring: Natural Cold Storage Of Fruits & Vegetables,
by Mike & Nancy Bubel. Root cellaring is a simple, energy-saving way
to keep food fresh all year. This book explains building and using different
types of root cellars and which vegetables and fruits store best. Includes
specific storage requirements for nearly 100 garden crops. 320 pp. $12.95.
- Summer In A Jar: Making Pickles, Jams & More,
by Andrea Chesman. Extend your selling season year-round with the help from
this fact-filled book: canning basics, single jar pickling, relishes &
chutneys, salt-brined pickles, freezer pickles, jams, preserves, conserves
& fruit butters, making jellies & marmalades and more. 160 pp. $8.95.
HERBS & FLOWERS
- Echinacea: Nature's Immune Enhancer, by Steven Foster.
Echinacea is recognized as one of the most versatile of all known medicinal
herbs. A non-specific stimulant to the immune system, it was considered
in Native American medicine to have more healing uses than any other plant.
Modern research on echinacea reveals that it is a potentially useful therapeutic
agent in the treatment of many diseases. This book chronicles the story
of this amazing plant, providing the most comprehensive information on the
subject available to the lay reader. 150 pp. $7.95.
- Everlastings: The Complete Book Of Dried Flowers,
by Patricia Thorpe. A comprehensive book on growing, harvesting or collecting,
drying, displaying and using everlastings. Includes a catalog of 90 everlasting
plant types with full-color illustrations. 144 pp. $12.95.
- Flowers That Last Forever, by Betty Jacobs. With
descriptions of 31 plant species, detailed information on growing, harvesting
and preserving everlasting flowers and plants, as well as instructions on
how to use everlastings in projects and arrangements, this book is useful
for both the grower and craftsperson. Includes a color photo section, a
discussion of tools and supplies you will need, as well as profit-making
ideas for your projects. 232 pp. $12.95.
- Flowers For Sale: Everything You Need To Know To Start A Cut-Flower
Business, by Lee Sturdivant, introduces you to the commercial flower
business. It includes tips on variety selection, harvesting, conditioning,
selling, pricing, display, business and taxes, and how many successful growers
operate. It also offers a comprehensive list of varieties of annuals, perennials,
bulbs, trees, shrubs, vines, herbs and wild plants with commercial value.
200 pp. $14.95.
- From Seed To Bloom, by Eileen Powell. This reference
book has the information you need to know to germinate and grow more than
500 flowers and herbs from seed. Includes growing zones, directions for
sowing seeds indoors and out, spacing, germination and propagation requirements,
and general plant care. Also has a list of seed sources. 320 pp. $18.95.
- Growing And Using Herbs Successfully, by Betty E.M.
Jacobs. This classic book offers detailed growing instructions for over
100 herbs. Covers seed starting, planting, field growing, propagation and
harvest techniques as well as business tips on marketing herbs and herbal
products. 240 pp. $10.95.
- Growing Your Herb Business, by Bertha Reppert. If
you want to sell your herbs and crafts, this is the book for you! Includes
information on how to determine a start-up budget, select a suitable location,
build and track inventory, develop marketing strategies and create low-cost
publicity. 186 pp. $11.95.
- Herbs As A Cash Crop, by Richard Alan Miller. This
is one book you need if you're serious about making money farming herbs.
Basic farm practices, farm machinery, techniques for bulk dehydration and
storage, processing, direct and wholesale marketing of herbs and more. 230
pp. $14.95
- Herbs For Sale: Growing And Marketing Herbs, Herbal Products
And Herbal Know-How, by Lee Sturdivant. This book includes information
on growing and selling culinary herbs; manufacturing and selling herbal
extracts, potpourri and other herbal products; leading herbal walks; opening
an herb farm; blending and selling medicinal herbal teas; collecting and
selling herbs from the wild; opening an herbal restaurant or shop; teaching
classes on herbs; and writing herbal newsletters. Includes tips from herb
business operators around the country, as well as reference sections on
where to get supplies, materials and additional information. 256 pp. $14.95.
- Herbal Wreaths: More Than 60 Fragrant, Colorful Wreaths To
Make & Enjoy, by Carol Taylor. From wreaths decked with fragrant
herbs to culinary wreaths that can be used in the kitchen leaf by leaf,
this book includes more than 60 wreaths photographed in full color along
with a description of history, folklore and uses. Only natural dried materials
are used in a great variety of creative combinations. 112 pp. $12.95.
- Profits From Your Backyard Herb Garden, by Lee Sturdivant.
This book shows you how to break into the lucrative herb market by growing
and harvesting herbs from your garden. What to plant, harvesting and packaging,
selling to restaurants and grocery stores, and how to package, label and
price your products, and more. 118 pp. $10.95.
- Wild Herbs In Your Backyard, by Brigitte Miner. A
pocket-sized field guide for identifying and using commonly found plants
of exceptional medicinal and nutritional value. Identify plants on your
next outing, improve your diet and health, harvest a bountiful natural resource,
and learn how wild plants help humanity. Recipes, charts and more! 80 pp.
$6.95. Click here to see cover, complete description
& table of contents of Wild Herbs.
- Wreath Making Basics, by Dawn Cusick. This is the
first book you need if you want to learn wreath making. Starts with an exploration
of different types of wreath bases including foam, wire, straw, vine, moss,
artemisia and herb, then discusses the different tools and gadgets for putting
wreaths together. Includes also a discussion of various wreath-making materials.
Color photographs as well as black-and-white photos illustrate the processes
involved and the finished products. 96 pp. $9.95.
MISCELLANEOUS
- An Apple A Day, by Jennifer Storey Gillis. Apple
cultivars, an apple puzzle, storing and saving apples, an apple-picking
picnic, apple art projects, apple gamesp;over 20 fun apple projects
for kids. 60 pp. $8.95.
- Cabbage: Cures To Cuisine, by Judith Hiatt. Full
of amazing facts, fascinating background material, and delicious recipes,
this book shows how to grow and prepare cabbage for best results, including
recipes for best culinary and health results. The health benefits of cabbage
have long been regarded by many cultures as a potent remedy for numerous
ills. 128 pp. $6.95.
- How To Start And Run A Profitable Craft Business, by
William Hynes. This book offers step-by-step advice on establishing a craft
business and moving from a part-time, kitchen-table operation to a full-time,
production workshop. Covers marketing, financing, legal considerations,
wholesaling, retailing, pricing, choosing the right products and more. 100
pp. $12.95.
- In A Pumpkin Shell, by Jennifer Storey Gillis. Grow
the biggest pumpkins, make pumpkin pillows, design pumpkin-seed jewelry,
solve pumpkin word games, create musical instruments, carve the funniest
or scariest jack-o'lanterns, bake maple pumpkin cookies or pumpkin soupp;over
20 pumpkin projects for kids! 58 pp. $9.95.
- Kids Gardening: A Kid's Guide To Messing Around In The Dirt,
by Kevin Raftery and Kim Gilbert Raftery. An indoor/outdoor all-year
activity guide for children young and old. Includes sections on gardening
basics, vegetables, flowers and herbs, plants you can grow in the kitchen,
and "non-edible" projects like a worm farm and scarecrow. Waterproof
cover and pages, spiral-bound for easy opening, delightfully illustrated.
Seeds and trowel included! Received the Parents' Choice Award (1990). 88
pp. $13.95.
- The Tightwad Gazette II: Promoting Thrift As A Viable Alternative
Lifestyle, by Amy Dacyczyn, a.k.a. "The Frugal Zealot."
Learn the best tightwad tips from around the country, including how to save
hundreds on your utility bills. The penny-pincher's bible, this amazing
book is packed with hundreds of tips, tricks, stategies, recipes, and crafts
that can squeeze big savings out of the tightest budget. Ideas for home
and business that will save you time and money. 310 pp. $11.99 cheap.
- You Can Make Money From Your Arts And Crafts, by
Steve and Cindy Long. Artists, craftspeople and hobbyists can learn to fine
tune their business, and novices can learn how to turn a hobby into a livelihood.
Covers topics such as: product lines, wholesaling, consignment, mailing
lists, displays, show pricing and salesmanship. The authors packed 15 years
of experience into this volume, and they've left nothing out: lighting and
effective table layout, packaging and signs, dickering and discounts, dealing
with show promoters, sales reps, store and gallery owners, employees, difficult
customers, finding new and unusual sales outlets, licensing your artwork,
and more. Includes a directory of publications for artists and craftspeople,
state art agencies, promoters, museum gift shops and a calendar of the larger
arts and crafts shows held annually across the country. 232 pp. $17.95.
SPECIAL REPORTS
- Farmers Markets '96, by Eric Gibson. Based on interviews
and questionnaires from growers and managers around the country, this report
covers the latest tips and trends in farmers markets including hot products
(fresh and value-added), display ideas, merchandising and selling tips,
farmers market promotions, key issues and challenges, and more. 12 pp. $5
postpaid. Click here to see complete description of
Farmers Markets'96.
- The Hot 50 Farm Marketing Tips, by Eric Gibson.
This pamphlet contains 50 of the best marketing tips from the widely acclaimed
book, Sell What You Sow! The Grower's Guide To Successful Produce Marketing.
The tipsheet may be used as a source of new marketing ideas as well
as a checklist to see if you are doing all that you can to promote your
farm products. 6 pp. $2 postpaid.
- Small Farm Guerrilla Marketing (audio tape). In this 1-1/2
hour talk, Eric Gibson presents many of the highlights from his book, Sell
What You Sow! It was one of the two best-selling audio tapes at the 1995
Pacific Northwest Farm Direct Marketing Conference. Topics include growing
the niche-market crop, personalizing your product, educating the customer,
making the sales call, promotion and advertising, using word of mouth to
move your products, and group promotion with fellow growers. $7 postpaid.
- Growing For Market: News and Ideas for Market Gardeners, Lynn
Byzynski, editor/publisher. A must-read for market gardeners, small-scale
farmers, flower and herb growers and greenhouse/nursery operators, this
16-page monthly newsletter packs a lot into each issue: growing and marketing
ideas, pricing information, management tips, networking updates, and how-to
stories and profiles from growers all over North America. $27 postpaid per
year ($30 Canada).
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