1997 New York State Farm Direct Marketing Conference Focus on the Family
Direct marketing enterprises are family businesses, where many
individuals contribute to their success. A family attitude extends to the
customer who values the personal relationship that develops when shopping
at farm direct market outlets. The 1997 New York State Direct Marketing
Conference will celebrate this unique aspect of direct marketing at it's
annual conference on Feb. 18, 19 and 20, 1997.
The conference is being held at the Treadway Inn off Route 17 in
Owego, New York. The three day conference begins with a one day tour of farm
markets in central New York which will highlight markets open year round.
Concurrent with the tour will be a program for farmers' market managers
and vendors. The second and third day of the conference, Wednesday and
Thursday features concurrent educational sessions highlighting successful
marketing strategies that build loyal customers and improve market operations.
New on the program for 1997 are a half day session on Christmas
tree and holiday retailing sponsored by the NYS Christmas Tree Growers' Assoc.
In addition a full day, indepth program will be offered on growing and
marketing specialty cut flowers.
Final programs will be available in late November. For
information contact conference co-chairs: Andrea Eichorn at 607-692-3919
or Monika Roth at 607-272-2292.
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Monika Roth Phone: 607-272-2292
Cornell Cooperative Extension FAX: 607-272-7088
615 Willow Avenue Email: monika_roth@cce.cornell.edu
Ithaca, New York 14850
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