> From: "jeanne A. nye" <nyej@vt.edu>
> Date: Wed, 11 Dec 1996 11:50:35 +0500
>
>
>
> POSITION AVAILABLE
> March 1 1997
>
> Mothers & Others for a Livable Planet, Inc. (M&O), a national environmental
> organization, seeks a full time consumer outreach and marketing specialist
> in Virginia. M&O, in partnership with the Virginia Association of Biological
> Farmers, is launching a unique project to improve the viability and extent
> of Virginia ecological agriculture by building consumer awareness and market
> opportunities for sustainable local and regional foods.
>
> SKILLS AND RESPONSIBILITIES: An individual with experience in community
> organization, and strong communication skills. S/he will be responsible for
> the following: identifying current and potential consumers and buyers of
> Virginia ecologically grown products; buyer outreach and education; consumer
> outreach and education; media relations; public speaking; events organizing.
> Positions involves considerable travel state wide.
>
> SALARY: $33,600, full time each year.
>
> This is a contractual position. The salary quoted already includes all
> benefits. This position is funded for 2 years of a 3 year project, with
> possibility of longer-term funding.
>
> For more information or to apply, please forward resume by Jan.15, 1997 to:
> Betsy Lydon
> Outreach Director
> Mothers & Others for a Livable Planet
> 40 West 20th Street, 9th Floor
> New York, New York 10011
> FAX: 212-242-0545
>
>
>
>
> VABF and Mothers & Others Embark on a Statewide Multi-year Project
>
>
> VABF is take on an exciting and expanded role in Virginia providing strong
> marketing support for ecological producers! The W. A. Jones Foundation has
> awarded partial funding of $160,000 for a statewide project jointly
> proposed by VABF and Mothers and Others for A Livable Planet. The total
> three-year budget for which the remainder of funds is presently being sought
> is approximately $500,000. This project promises to bring significant
> results for Virginia ecological producers and for consumers.
> Consumers as well as producers will be the focus in expanding the market
> for Virginia ecologically-produced foods. Direct relationships between
> farmers and consumers will be strengthened. VABF will educate and organize
> ecological producers, while Mothers & Others will educate and organize
> buyers and consumers.
> VABF will establish and promote a 'Virginia Green' label and a 'BuyGreen'
> electronic marketing network. Education programs will help prepare
> producers to be better marketers. A 'Virginia Green' label, established to
> improve market differentiation for ecological producers, will include five
> categories of production: 1) Certified Organic, 2) biological, 3) low-input,
> 4) Integrated Pest Management (IPM), and 5) soil and water conservation.
> This program will also promote the existing Organic Certification and VABF s
> Biological Production Pledge (BPP) programs. Computer networking technology
> will be used to establish the 'Buy Green Network to assist connections
> between buyers and sellers of ecologically-produced foods across the state.
> A 'BuyGreen' homepage with appropriate links to bulletin market boards will
> be established. Producers without electronic access will be able to
> participate by fax and mail.
> Jeanne Nye is slated as the State Supply Coordinator. A State Market and
> Education Coordinator and Office Assistant(s) will be hired in late winter.
> The State Market and Education Coordinator position is full-time. The
> Office Assistant position will either be filled as one full-time or two
> half-time positions. In addition there will be 8 part-time Regional
> Coordinator positions summer through fall 1997. The state project office(s)
> will be established in February or March.
>
> For more information contact Jeanne Nye (h) (540) 633-0089. VABF, P. O.
> Box 10721, Blacksburg, VA 24062-0721.
>
> Written by Jeanne Nye and Archer Christian
>
>
-
Margaret Merrill
Jefferson Madison Regional Library
201 E. Market St.
Charlottesville, VA 22902-5287
mmerrill@leo.vsla.edu