Re: Query: labels and conmsumer ed for social change
steve bonney (sbonney@holli.com)
Sun, 19 Jan 1997 21:05:17 -0500 (EST)
David Conner wrote:
>A recent direction of my research has been investigating the role of
consumer >education in general, labeling specifically as a means of social
change.
I don't have any good answers to this, but consumer education is a, if not
the, critical need in the development of an agriculture which is
sustainable. I have heard many growers say that most of their customers just
assume that the food is chemical free and safe if it is sold directly by
farmers. How do we get consumers to ask, not only farmers, but at markets in
general?
It is particularly important to convey to consumers when food is produced
with out heavy usage of pesticides, hormones or antibiotics. Maybe that will
cause them to wonder about the rest of the food supply.
Steve Bonney, President
Indiana Sustainable Agriculture Association
100 Georgton Ct.
W. Lafayette IN 47906
(317) 463-9366, fax (317) 497-0164
email sbonney@holli.com