When asked "How much would you be willing to pay for such features?",
9.6% said $3000 or more, 15.5% said $2,000-2,9999, 30.1% said
$1,000-1,999, 24.4% said $500-999, 20.3% said $500 or less.
Their 1996 survey found the numbers a bit higher: 13.7% said $3000 or
more, 18.3% said $2,000-2,9999, 30.7% said $1,000-1,999, 23.3% said
$500-999, 14.9% said $500 or less.
Professional Builder's May 1994 issue had an article on pg. 34 titled
"Sales Grow With Green Marketing Program" that discussed a survey which
found that consumers would be "willing to spend from $15,000-25,000 for
healthy house features, based on a home price of $240,000." The survey
was done for The Connor Group of Bellevue, Washington.
I would guess that cost-benefit figures would be difficult to come by,
but if someone wants to try, a Massachusetts Report said that "Health
care costs (due to indoor air pollution) are estimated at $100 billion
dollars per year." That's almost $400 per person, per year. I suppose
you could pile some lost productivity costs on top of that.
John
-- John Bower The Healthy House Insttute Visit our web site: http://www.hhinst.com/ email: healthy@bloomington.in.us430 N. Sewell Road Bloomington, IN 47408 812-332-5073 fax 812-332-5073 __________________________________________________________________ This greenbuilding dialogue is sponsored by Oikos (www.oikos.com) and Environmental Building News (www.ebuild.com). For instructions send e-mail to greenbuilding-request@crest.org. __________________________________________________________________